As The Verge and TechCrunch note, there are data alternatives for travel websites including Fareportal and Skypicker. TechCrunch reports that Google is also closing down ITA’s flight-search app as of next month. Mountain View recently launched its Trips app as a way to gather all your travel data from Gmail and present it in a mobile-friendly way, so yeah, you could say this isn’t a passing interest for the company. Why? Well, mining travel data will give it another avenue for pushing ads your way.
At the same time, it’ll push people toward using Google’s own flight searches and tracking; it’s a move that’s good for Google and basically no one else. Five years ago, Google bought ITA Software, the company behind an airfare search system known as QPX, which is used by Bing Travel and CheapTickets, and airlines including American and United. At the time the Department of Justice approved the acquisition under the condition that Google would keep the API public for five years. That five years is now over.