Now Your Kid Can Have Their Own YouTube Profile | News & Opinion

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Heads up, parents: The kid-friendly version of YouTube is getting a few upgrades intended to make it even more fun and engaging for your little ones.

For starters, you can now create a profile for each of your kids in the app, the designs of which will be tailored to your child’s age. “Younger kids will get less text, while older kids will get more content on the home screens,” YouTube Kids Engineering Director Balaji Srinivasan explained in a blog post.

Plus, kids can set their own passcode to get into their profile and keep nosy siblings out. Don’t worry, parents: you’ll be able to override this passcode at any time, if necessary.

The YouTube Kids app launched in 2015 and now boasts more than 11 million weekly active users in 37 countries. Collectively, users have racked up 70 billion views in the app.

“After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them,” Srinivasan wrote. “Whether kids are watching Monster High, DC Kids, Lego, learning their ABCs, or picking up the latest tricks in Minecraft, we want YouTube Kids to help.”

The app is also getting a new setup process, which will give parents “detailed information to help you make the right choices for your family before your kids use the app,” Srinivasan wrote.

YouTube has systems in place to filter mature content from the app, but Srinivasan admitted that “no system is perfect.” The app has come under fire in the past, for instance, for displaying ads for Coca-Cola and Oreos.

“If you find a video that you think should not be in the app, you can block it and flag it for review,” Srinivasan wrote. “This helps make YouTube Kids better for everyone.”

In the near future, the app should also be more engaging for tweens. Srinivasan said the YouTube Kids team has been working to “identify the most relevant content categories for tweens to make the app even more awesome” for them.

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